文章

《如何找到網絡購物路徑中的關鍵決策點》Digital Purchase Path Analytics

With the collapse of the traditional purchase process, we need to find effective ways to analyze and identify the key touch points on the purchase path of consumers across the internet, and answer these questions:隨著傳統購買過程的逐漸衰退,我們需要找到有效的方法能夠分析并確定消費者在互聯網上的購買路徑,并找到其中影響消費者購買的關鍵節點:…

數字消費者洞察 Digital Consumer Insights

Achieving differentiation and relevancy through the use of digital consumer behavior data at the point of consumer interaction continues to be a challenge for most brands for online marketing. A significant gap is the lack of digital consumer…